Sandy Gujarathi – Founder, Principal

Sandy founded Broadmoor solutions, a customer-focused organization that manages and solves critical business problems using data and analytics.  Sandy brings more than 35 years of experience in cross functional IT professional, with over 20 years in leading and designing applications for Life Sciences related organizations. He has in-depth knowledge of business processes from clinical to sales and marketing. He is an expert on pharma and vaccines related datasets.  Prior to Life Sciences, Sandy spent 10+ years designing and developing near real-time applications for law enforcement, fire departments and EMS organizations.

Naveed Ashraf – Principal
Naveed joined Broadmoor in 2009 and has more than 25 years of experience in IT systems, as well as the design, development and implementation of BI and Data Analytics applications.  At Broadmoor , he serves as a Principal, with emphasis on data analysis for high profile projects for a higher growth expectation units.  Naveed has curated an in-depth knowledge and Led handful of large scaled Analytics projects using Industry Standard BI Tools by leveraging different methodologies/ frameworks in Global companies. Numerous recognition awards from Partners and Clients in outstanding delivery of the solutions industry wide.

DW Architecture - ETL

Bharathi Kalidindi – DW Architecture/ETL Manager
Bharathi joined Broadmoor in 2010 and She has over 13 years of focused experience in architecture, strategy, data models, ETL, BI data structure, data migration, data management, optimization.  She designed and developed numerous functional warehouses and data marts. Substantial experience with tools including: Oracle, SQL Server, MySQL, Informatica, SAP CRM, SAP ERP, Sales force, MicroStrategy, Linux, Control-M, Autosys, Cloud technologies.  Bharathi honored with “Excellence in Leadership & Project Management” in 2018 in recognition of outstanding project results.
Keerthi Kallu – ETL Architect
Keerthi has 15 years of IT industry experience and she joined Broadmoor in 2013 and now she is working as ETL Architect/Team lead. She has successfully implemented complex projects along with addressing the rapidly changing business needs. She worked closely with reporting team to cater to their needs and deliver leading edge, business solutions.   She has extensive experience in ETL Informatica PowerCenter, Databases, SQL, PL/SQL programming, Control-M and Unix Shell scripting.  In past, she played a Technical Project lead roles for various companies like Pharmaceutical, Retail and Banking businesses.

Project Management

Laura Loss – Project Lead
Laura joined Broadmoor in 2018 and has worked as a Project Manager, Consultant/Business Analyst and a Data Steward.  She has worked directly with our brand teams, US & Global Digital eCommerce partners. With more than 15 years of diverse industry experience including healthcare, insurance, and finance.  In past, she has worked 5+ years in Financial Trading and known for bringing NY Wall Street to Scranton during her tenure at Alliance Bernstein. She managed Security-Licensed professionals supporting the Vice President of Managed Accounts for Investment Administration and Trading settlement operations.
Lyn Giordano – Project Lead, PMP
Lyn joined Broadmoor in 2018 as a Project Lead. She collaborates with leadership and business teams to ensure that IT is aligned with the business objectives. Lyn is a milestone driven project manager who delivers her projects on time and within budget. She leverages her project management and testing expertise to guide her team on all aspects of her projects.  She led Project activities within the Testing Center of Excellence (TCoE) work stream and provided Testing and TCoE subject matter expertise. Facilitated interviews and working sessions to complete 100 assessments of testing teams across five US businesses and six Corporate Centers.
Rebecca Antal-Spudis – Project Lead
Rebecca joined Broadmoor in 2018 and has worked as an ITS Business Analyst and an ITS Project Leader.  She has worked directly with development teams and business partners through all phases of the implementation lifecycle and has provided a dependable link between business users, key stake holders and project management regarding software functionality throughout the development cycle.  She had provided ServiceNow support for MetLife’s national accounts’ annual enrollment escalations and also assisted with MetLife Salesforce implementations.

Data Analytics

Krishna Ari – Business Intelligence Lead
Krishna joined Broadmoor in 2012 and has 8+ years of experience in developing and integrating Business Intelligence solutions using MicroStrategy Reporting Suite, Tableau, Oracle, R – Integration, AWS and Python.  He has an expertise in developing dashboards, including customer analysis, operational analysis, campaign analysis, sales force analysis, financial summary and key performance indicator dashboards. Krishna has done substantial work in building and implementing Customer facing projects like Customer 360, Revenue Management and Organized Customer Analytics.
Mohammed Tahir – Business Intelligence Consultant
Tahir joined Broadmoor in 2014. He has more than 15 years of experience in Data Warehousing and Business Intelligence including as Project Lead, Architect, Administrator, Data Analyst. He has worked directly with customers and partners through all phases of the implementation lifecycle and has provided a dependable link between business users, key stake holders and project management regarding software functionality throughout the development cycle.  He did multiple certifications in different technologies like MicroStrategy, Teradata, AWS Cloud, Hadoop, Big Data etc.

Business Process Analysis

Jennifer Crosland – Business Analyst Lead
Jennifer joined Broadmoor in 2020 and has worked as a Business Process Analyst. She has worked directly with business partners to capture current state processes and identify gaps. Documenting procedures and presenting process flow designs to stakeholders for discussion, to determine how they can be improved or automated.
In past, Jennifer supervised reporting operations for a government-contracted healthcare program, known as the Affordable Care Act. She conducted statistical analysis and created metric reports across multiple data sources. Recommended compliant and effective business process improvements for the Health Insurance Marketplace appeal request program

Business Development

Erin Zeng – Business Development Manager
Erin joined Broadmoor in 2017 and has worked as a Business Analyst supporting Information Technology and Solutions. She has worked directly with business users, stakeholders and developers through all phases of the IT project lifecycle and has a deep understanding of true business needs.  She has understanding of the Pharmaceutical industry supply chain with Analyzing the queries with technical teams to debug and rectify issues within Salesforce alignment tool that drives call activities, incentive compensation and reporting for over 500 Sanofi Pasteur and VaxServe sales representatives.

User Experience and Interface Design

Dana Gabel – UX/UI Design Lead
Dana joined Broadmoor in 2018 with a background in Visual Art .She has been working to implement a more refined/modernized look and feel to each product developed. She has worked directly with Developers and Leads to thoroughly achieve all visual expectations as well as document key milestones of visual development. Since starting, she has worked to fully understand the overall user functionality of MSTR as well as becoming certified in MSTR for various user roles.
Dana also has experience from a reporting and documentation perspective with experience in business tools such as ADP and WePay.

Web and Mobile Development

Ravindranath Bachwala – Web Solutions Analyst
Ravindranath joined Broadmoor in 2012 and has over dozen years of experience in development, testing and implementation of software applications with ColdFusion, CFC’s, webservices, PHP Slim Framework, Java and Python.   He also has expertise in installation, configuration and maintenance of Web Servers (WINDOWS IIS, TOMACAT, LINUX and AWS) as well as Database design and development using Oracle, MSSQL, NOSQL DB (MONGO DB).